Namibia’s tourism industry sees positive growth

Namibia’s tourism sector saw a strong recovery in 2024, surpassing the pre-pandemic levels of 2017 and 2018 with a total of 558 333 arrivals. In its recent analysis, High Economic Intelligence noted an 18.4% increase from 2023. The report attributes this growth to both regional and international travellers, with the e-visa system expected to further drive positive momentum. The analysis also highlights that the sector is poised for continued growth, supported by improvements in air connectivity, including direct flights to European markets like Frankfurt and the upcoming Munich route.


The report also highlighted that routes from Angola will enhance regional connectivity. It further stated that future success will depend on maintaining gains from the German-speaking countries of Germany, Austria and Switzerland (DACH), diversifying source countries, improving the tourism experience and upgrading infrastructure to support sustainable growth.


Visitor profiles


Additionally, regional visitors consistently outnumbered international tourists during the period under review, emphasising the critical role of neighbouring countries as a source market. “Domestic tourism contributed, though to a lesser extent. A shift was observed towards the end of the year, with regional arrivals increasing as international arrivals declined," the report stated. These trends highlight the need for strategies to boost international arrivals, especially during off-peak months. Visitors from Germany, Austria and Switzerland consistently contributed the largest share of occupancy in 2024, making up 35.63% of total arrivals.


There was relative stability in market share across most countries of origin between 2023 and 2024, indicating effective marketing in key regions. Meanwhile, visitors from South Africa, the United Kingdom and local tourists saw an increase in their market share. Conversely, visitors from France, Italy, Spain and Portugal experienced a decrease, suggesting the need to reassess and potentially strengthen marketing strategies targeting these European nations. The report said that while developments present promising opportunities, challenges such as economic uncertainties, global events, and natural disasters must be managed proactively. "With strategic planning and leveraging its strengths, Namibia is well-positioned to maximise the economic benefits from its expanding tourism sector.”