Tourism records strong August occupancy, but challenges remain

The Hospitality Association of Namibia (HAN) has released updated occupancy statistics for August, traditionally the busiest month for Namibian tourism, as it coincides with the peak holiday season in Central Europe, Namibia’s key source market.


According to the CEO of HAN Gitta Paetzold, data submitted by 100 members across different categories and regions reflects an overall occupancy rate of 67.5% for August. This performance compares well with 2024 (67.53%) and even slightly surpasses figures recorded in 2019 (61.18%) before the COVID-19 pandemic. Peatzold highlighted that particularly strong growth in arrivals was recorded from Italy, France, and the German-speaking markets of Austria, Germany, and Switzerland. “This is proof that the appetite for Namibia remains strong, and that the proactive marketing efforts by the Namibia Tourism Board (NTB) and the private sector in those markets are yielding positive results,” she said.


While the statistics are encouraging, Paettzold, however, cautioned that two key issues continue to hamper Namibia’s tourism potential: limited direct air access and the implementation of Namibia’s new visa policy. She pointed out that high airfares and the lack of direct routes to Namibia from major markets restrict growth. “Convenience of direct links between Namibia and its key source markets clearly reflects in the performance of markets,” Paetzold said, adding that expanding airline connections from additional source markets could help Namibia diversify and grow alternative markets. Concerns were also raised over congestion and delays at entry points, caused by manpower shortages and limited facilities for handling visa checks.


Paetzold said that the introduction of additional administrative fees for travellers opting for visas on arrival – combined with ongoing glitches on the e-visa platform and the inability to process e-visas at many land borders – is raising questions among tourists about Namibia’s commitment to being a welcoming destination. “The recent announcement of extra charges for visas on arrival does not bode well for Namibia’s attempt to portray a hospitable ambience to incoming visitors,” Paetzold warned.


HAN called for an “all-of-government” approach to ensure smooth travel processes into and within Namibia, as well as cross-border tourism with neighbouring SADC countries. “Further tourism growth can and will only be possible with united efforts to make entry and travel more convenient and efficient,” Paetzold said.